Company Profile

Mission-Critical Electronic Systems for Emergency and Public Safety

With decades of engineering expertise, ZER Elektronik develops mission-critical electronic systems for emergency and public safety uses. Design, manufacturing, and system integration processes are carried out in-house, ensuring full control over quality and performance. Our solutions are validated in accordance with applicable technical standards and regulatory requirements, and our product portfolio is engineered for reliability, durability, and long-term operational performance under demanding field conditions.

We view our relationships with customers not as one-off projects, but as long-term partnerships. By accurately assessing operational needs, we prioritise system reliability and continuity. The same level of technical responsibility is maintained throughout our after-sales processes. All technical, operational, and commercial information shared with us is handled with strict confidentiality and professional discretion and we expect the same from our customers.

We believe that qualified human capital is the foundation of sustainable engineering and manufacturing excellence. We actively support continuous training and knowledge sharing to develop our employees’ technical capabilities. Preserving and transferring institutional knowledge over the long term is a key priority. Careers & HR page

We possess comprehensive engineering expertise across hardware and software development, system architecture, PCB design, and vehicle-specific electronic solutions. Our product development processes are driven by technical requirements, field conditions, and regulatory standards. Solutions are designed with performance, durability, and system integration as core principles.

Our manufacturing and assembly processes are carried out in line with defined process control and traceability principles. Plastic, mechanical, laser processing, and PCB assembly operations are managed in an integrated manner within our factory. Vertical integration ensures consistent product quality and reliable delivery timelines. Factory page

Our products are tested and validated in accordance with relevant national and international standards. Regulatory compliance is treated as an integral part of product design. We provide technical documentation and engineering support throughout the after-sales lifecycle.

We aim to establish long-term, transparent, and sustainable relationships with our customers, distributors, and business partners. We believe that trust-based collaboration is a key driver of technical and operational success. Our partnerships are managed with a focus on continuity, mutual development and professional confidentiality.

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Our Values

Curiosity and Courage

ZER is an organisation built on knowledge, experience, and a strong vision. By confidently combining these strengths, we design and manufacture innovative products with a bold and forward-looking approach.

Creating Value

“Create as much value for those around you as you are to yourself.” – Ziya Eroğlu, Founder. ZER’s primary objective is to create value for its people, customers, partners, other stakeholders and the wider world.

Quality and Sustainability

ZER manufactures using high-quality components in compliance with international standards. Since its founding, the company has consistently upheld this principle without compromise.

Environmental Responsibility

ZER adopts environmentally responsible, efficient, and sustainable manufacturing practices. In every decision, we consider our environmental responsibility with the aim of leaving a liveable world for future generations.

Our Journey

1937

Founded in Ankara, Türkiye, by Ziya Eroğlu.

1945

Opened our first ZER showcase as a trading company.

1945

Transitioned into manufacturing, driven by a belief in advancing Turkish industry and contributing to national progress through locally produced, high-quality equipment.

1946

Produced Türkiye’s first tube amplifier, marking the company’s entry into precision electronics manufacturing.

1966

Emine Bedia Eroğlu appointed as company president.

1975-1985

Expanded product range to include professional audio, testing, and broadcasting equipment including column-type speakers, television test sets, cassette and radio systems in partnership with Sankei, Japan, pattern generators, and digital multimeters, reinforcing the company’s position as a diversified electronics manufacturer.

1985-1990

Introduced advanced vehicle lighting and control systems including cylindrical and telescopic beacons, magnetic lamps, integrated siren control devices, and intercom systems for armoured and military vehicles, establishing a foothold in the emergency and defence sectors.
Pioneered modern lightbar technology in Türkiye, evolving from halogen to LED systems, and added message panels, dash lights, grille lights, tactical flashlights, and “Follow Me” guidance lights, expanding the product portfolio for transportation safety and emergency vehicle markets.

1995-1997

Developed bespoke solutions for Turkey’s rail, navy, and emergency vehicles including integrated audio-visual alert systems, wireless siren controls, and complete ambulance and motorcycle lighting packages, strengthening the company’s reputation for customised, mission-specific designs.

2000

Ahmet Eroğlu appointed as company president.

2001

A new 5,000 m2 facility was opened, equipped for end-to-end production and in-house, world-class testing capabilities. As part of the vertical integration strategy, this investment improved quality control, accelerated innovation, and reduced reliance on external suppliers; all of which enhanced the company’s competitive strength.

2004

Relocated headquarters from Ankara to Istanbul to be closer to key business partners, export hubs, and international markets while maintaining a regional office in Ankara to serve central Türkiye.

2018-2019

Expanded the emergency vehicle product line with wired and wireless remote-controlled lightbar and siren systems and integrated topcase lighting, reinforcing national leadership in enforcement and safety technologies. Also launched the ZER Medical Series by manufacturing critical care transport ventilators and touchscreen alcohol meters.

2020-2023

In addition to its prior activities, a strategic focus was initiated to supply defence-focused organisations. This step strengthened the company’s position as a specialised manufacturing partner for projects.